Habro has granted the rights to Jagex Games to develop a massively multiplayer online game based on the Transformers License. Jagex has been working in the MMO arena since the 2001 release of RuneScape, and still maintains a strong player base for 10 years while working on another MMO, Stellar Dawn which is slated for a 2011 launch. The Transformers franchise itself has been a fan favorite for more than 25 years. While there’s obviously a lot at stake for both, neither Jagex nor Hasbro seem to be taking the task lightly:
“Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “We are extremely excited to create a dream team that combines Transformers brand stewards with Jagex development experts to deliver an epic Transformers gaming experience to fans in 2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”
It all sounds good at this point. Hasbro seems to have confidence on Jagex Games to deliver a quality game, although I would have thought that for such an important brand as it is Transformers, they would have picked a bigger more well known studio. If you are a fan of the Transformers franchise, probably know that projects for a Transformers MMO have been setup in the past, only to fail misserably. Also at this point there is very little detail about the game itself, amongst the questions that I can think of would be which iteration of the Transformers will be represented? Like a lot of fans I would really love a fully realized online world steeped in the original Generation 1 continuity, but I’d settle for any other number of unique flavors of Transformerdom – say something from the surreal space opera of the Beast Wars II/Beats Wars Neo universe. What do you guys think about the news of a new Transformers MMO? Please let us know.
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